Gluten-Free: The Ultimate Clean Food Brand
In this day in age, everyone is
familiar with two things. The term
“gluten-free” and the magazine Forbes.
Marian Salzman is a Forbes contributor who recently talked of how the brand
of gluten-free foods and food branding in general is a multimillion dollar
industry. Salzman targets personal
branding in most of her posts. I found
this article so interesting because although this is an allergy children and
adults deal with daily, it is also a whole market for brands to play off
of. The term “gluten-free” is hot right
now, even for people who do not have this allergy. Salzman speaks of how this gluten-free
industry has brought “cookbook authors, lifestyle gurus and restaurateurs
getting rich off our feeding frenzy to follow righteous diets (1).” There was a study done by the NPD group that
found one in four Americans believe that a gluten-free diet is good for
everyone. This trend is beginning to
look past having the actual allergy and simply eating gluten-free for “clean
eating” as Salzman states. This sense of
clean eating has created and formed different communities for these people. From gluten-free, to paleo, to vegans. You form these communities with those people
who share this sense of clean eating with you.
Each has different characteristics.
Gluten-free is incredibly marketable because people think that it is
strict and clean eating. It is
incredible that there are now restaurants that offer a gluten-free menu. These places are profiting so much from this
trend!
Below I attached the link!
Marian Salzman has very many
interesting blogs, I suggest you check her out!
http://www.forbes.com/sites/mariansalzman/2014/07/02/gluten-free-the-ultimate-clean-food-brand/
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